How to Effectively Brand Your Company: An Introduction to Brand Architecture
Questions answered in this post What is branding? How do I construct a brand that functions throughout different aspects of my company? Starting a new company? Adding a new product or service? Your brand is your customers’ first impression of you, your company, and your vision. An effective brand conveys not only what your company does, but who you are and what you value. The most pivotal component of branding is consistency; make sure that every product, service, or item your company has contains the elements that comprise your brand. Yet before you are able to implement your branding strategy, you need to actually create it. There are five principal steps to constructing an effective branding suite that will help grow and sustain your company: Select your color scheme Color influences 85% of consumers’ purchase decisions so selecting enticing colors is highly important. Start by researching colors effective within your…
How to Grow Your Business: An Introduction to Social Media Audits
Questions answered in this post What is a social media audit? How can I improve my social media marketing? Should I have a social media audit done? As defined by Sprouts Social, “a social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence”. The point of this audit is to see how well you have been implementing social media strategies to reach your social presence goals. There are many differing opinions on how often you should perform a social media audit, but ultimately it’s up to you. Some experts suggest that you should perform an annual thorough audit and also keep track of certain monthly key performance indicator (KPI) benchmarks. Depending on how much content you push out on your platforms this may make sense for you. At Nova Digital Strategy, we typically suggest performing an…
How to Establish Brand Recognition: An Introduction to Logo Design
Questions answered in this post How do I design a logo?Why is a logo important? Starting a new company? Rebranding your idea? A well-designed and catchy logo is fundamental to a successful venture. A strong logo design will be memorable, unique, and develop your loyal consumer base that stimulates growth. Recognize these logos? Without a single letter, these images immediately remind you of the company they belong to, inform you of the products they offer, and drive you to buy their goods. Therein lies the power of a logo: a single image that communicates the mission and purpose of a brand. But how do you design a memorable logo? There are 5 major steps to logo design. Determine what industry your company falls under Research items related to your company that could be cleverly integrated into the logo Identify your mission and values, and research a color scheme that reflects…
How to Design Email Campaigns: An Introduction to Email Marketing
Questions answered in this post: Where do I start with email marketing? How often should I send emails? How do you design email campaigns? Email marketing can be intimidating, and with the advent of social media, you may wonder why it’s important. However, when done well, email marketing can provide an unparalleled route to customer’s eyes. Open rates may vary, but you can nearly guarantee that the people you send it to will at least see the headline. And it’s cost effective- for every $1 spent you get an average return of $42. Although it may seem complicated, there are a few simple steps to get started: 1) Choose a platform 2) Design your emails 3) Grow your list Choosing a Platform There are many different platforms for email marketing, which are all fairly similar. Which platform you choose depends on the KPIs you want to track, how much you budget…
How to Create Engaging Videography: An Introduction to Video Marketing
Questions answered in this post: How do I create marketing videos?What kinds of videos should I be creating? Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing. Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content. Think back to the last time you were on a website with a video. Did you click on the video and watch it all the way through? Did you spend at least a little time engaging with it? This is the ultimate goal of video marketing: getting users to engage with your platform. Videography is an important strategy for marketing as it has 5 main benefits for you and your business: increased ROI, stronger engagement,…
How to Grow Your Business: An Introduction to Social Media Marketing
Questions answered in this post: Where should I start with social media marketing?What platforms should I use? So you’ve started your business and you know you should be on social media, but you have no idea where to start. Here you’ll find out how to choose your first platform, what to post, and when. First, you need to choose a platform. It is unrealistic to grow a large, engaged following on many platforms at the same time, so pick one to start. Think about your business and your customer base: does your product lend well to images? Consider Instagram. Does your customer base like frequent updates? Twitter. Are you marketing to Gen Z? TikTok. Millennials and older? Facebook. Is your business B2B? LinkedIn. Often you can pick two, but we recommend no more than that. Once you grow a large enough audience on one platform, you can use that momentum…