Category Archives: SEO

Questions answered in this post: Should I create a website for my business? How do I design my website?  How can I make an effective website design? Think back to the last time you were on a website and got confused by the layout, distracted by images, or bored by the lack of visual elements.  Did you think, “Huh, this is unfortunate. This is the only website available on this topic, guess I’m stuck here.” Probably not, right? More than likely, you spent a few seconds trying to figure out how to navigate the website and then moved on to a better website that was more compelling. This is the primary reason to have an engaging and navigable website design. You don’t want your users to get bored and confused. You want everything they need to be at the tips of their fingers. Generally speaking, web design can be the make or…

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Questions answered in this post: How do I create marketing videos?What kinds of videos should I be creating? Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing. Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content.  Think back to the last time you were on a website with a video. Did you click on the video and watch it all the way through? Did you spend at least a little time engaging with it? This is the ultimate goal of video marketing: getting users to engage with your platform.  Videography is an important strategy for marketing as it has 5 main benefits for you and your business: increased ROI, stronger engagement,…

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Questions answered in this post: What is Search Engine Optimization? How Do I Optimize My Website?  Reflect on the last time you searched something on Google. You most likely clicked a link on the first page, right? Statistically, 90% of users click a link on the first results page for any given query they have. But with over two billion registered webpages, how do you distinguish your site as one that should make the front page. The answer, SEO. Search-Engine Optimization (SEO) is the process of improving your sites visibility on search engines (such as Google) by strategically creating your website using specific keywords, links, and phrases that attract visitors.  The primary components of any search engine’s results algorithm—the method it uses to rank which sites appear first on the results page—are how much traffic each site gets, and the average time each user spends on the page. Thus, when considering how to…

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