How to Effectively Brand Your Company: An Introduction to Brand Architecture
Questions answered in this post What is branding? How do I construct a brand that functions throughout different aspects of my company? Starting a new company? Adding a new product or service? Your brand is your customers’ first impression of you, your company, and your vision. An effective brand conveys not only what your company does, but who you are and what you value. The most pivotal component of branding is consistency; make sure that every product, service, or item your company has contains the elements that comprise your brand. Yet before you are able to implement your branding strategy, you need to actually create it. There are five principal steps to constructing an effective branding suite that will help grow and sustain your company: Select your color scheme Color influences 85% of consumers’ purchase decisions so selecting enticing colors is highly important. Start by researching colors effective within your…
How to Grow Your Business: An Introduction to Social Media Audits
Questions answered in this post What is a social media audit? How can I improve my social media marketing? Should I have a social media audit done? As defined by Sprouts Social, “a social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence”. The point of this audit is to see how well you have been implementing social media strategies to reach your social presence goals. There are many differing opinions on how often you should perform a social media audit, but ultimately it’s up to you. Some experts suggest that you should perform an annual thorough audit and also keep track of certain monthly key performance indicator (KPI) benchmarks. Depending on how much content you push out on your platforms this may make sense for you. At Nova Digital Strategy, we typically suggest performing an…
How to Grow Your Business: An Introduction to Social Media Marketing
Questions answered in this post: Where should I start with social media marketing?What platforms should I use? So you’ve started your business and you know you should be on social media, but you have no idea where to start. Here you’ll find out how to choose your first platform, what to post, and when. First, you need to choose a platform. It is unrealistic to grow a large, engaged following on many platforms at the same time, so pick one to start. Think about your business and your customer base: does your product lend well to images? Consider Instagram. Does your customer base like frequent updates? Twitter. Are you marketing to Gen Z? TikTok. Millennials and older? Facebook. Is your business B2B? LinkedIn. Often you can pick two, but we recommend no more than that. Once you grow a large enough audience on one platform, you can use that momentum…