How to Effectively Brand Your Company: An Introduction to Brand Architecture
Questions answered in this post What is branding? How do I construct a brand that functions throughout different aspects of my company? Starting a new company? Adding a new product or service? Your brand is your customers’ first impression of you, your company, and your vision. An effective brand conveys not only what your company does, but who you are and what you value. The most pivotal component of branding is consistency; make sure that every product, service, or item your company has contains the elements that comprise your brand. Yet before you are able to implement your branding strategy, you need to actually create it. There are five principal steps to constructing an effective branding suite that will help grow and sustain your company: Select your color scheme Color influences 85% of consumers’ purchase decisions so selecting enticing colors is highly important. Start by researching colors effective within your…
How to Grow Your Business: An Introduction to Social Media Audits
Questions answered in this post What is a social media audit? How can I improve my social media marketing? Should I have a social media audit done? As defined by Sprouts Social, “a social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence”. The point of this audit is to see how well you have been implementing social media strategies to reach your social presence goals. There are many differing opinions on how often you should perform a social media audit, but ultimately it’s up to you. Some experts suggest that you should perform an annual thorough audit and also keep track of certain monthly key performance indicator (KPI) benchmarks. Depending on how much content you push out on your platforms this may make sense for you. At Nova Digital Strategy, we typically suggest performing an…
How to Create Engaging Videography: An Introduction to Video Marketing
Questions answered in this post: How do I create marketing videos?What kinds of videos should I be creating? Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing. Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content. Think back to the last time you were on a website with a video. Did you click on the video and watch it all the way through? Did you spend at least a little time engaging with it? This is the ultimate goal of video marketing: getting users to engage with your platform. Videography is an important strategy for marketing as it has 5 main benefits for you and your business: increased ROI, stronger engagement,…