Learn more about digital marketing from our team!
- How to Effectively Brand Your Company: An Introduction to Brand Architectureby Viraj ShahQuestions answered in this post What is branding? How do I construct a brand that functions throughout different aspects of my company? Starting a new company? Adding a new product or service? Your brand is your customers’ first impression of you, your company, and your vision. An effective brand conveys not only what your company does, but who you are and what you value. The most pivotal component of branding is consistency; make sure that every product, service, or item your company has contains the elements that comprise your brand. Yet before you are able to implement your branding strategy,…
- How to Grow Your Business: An Introduction to Social Media Auditsby Ryan ScottQuestions answered in this post What is a social media audit? How can I improve my social media marketing? Should I have a social media audit done? As defined by Sprouts Social, “a social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence”. The point of this audit is to see how well you have been implementing social media strategies to reach your social presence goals. There are many differing opinions on how often you should perform a social media audit, but ultimately it’s up to…
- How to Establish Brand Recognition: An Introduction to Logo Designby Viraj ShahQuestions answered in this post How do I design a logo?Why is a logo important? Starting a new company? Rebranding your idea? A well-designed and catchy logo is fundamental to a successful venture. A strong logo design will be memorable, unique, and develop your loyal consumer base that stimulates growth. Recognize these logos? Without a single letter, these images immediately remind you of the company they belong to, inform you of the products they offer, and drive you to buy their goods. Therein lies the power of a logo: a single image that communicates the mission and purpose of a…
- How to Design Email Campaigns: An Introduction to Email Marketingby Nova Digital StrategyQuestions answered in this post: Where do I start with email marketing? How often should I send emails? How do you design email campaigns? Email marketing can be intimidating, and with the advent of social media, you may wonder why it’s important. However, when done well, email marketing can provide an unparalleled route to customer’s eyes. Open rates may vary, but you can nearly guarantee that the people you send it to will at least see the headline. And it’s cost effective- for every $1 spent you get an average return of $42. Although it may seem complicated, there are a…
- How to Build a Navigable Website: An Introduction to Website Designby Ryan ScottQuestions answered in this post: Should I create a website for my business? How do I design my website? How can I make an effective website design? Think back to the last time you were on a website and got confused by the layout, distracted by images, or bored by the lack of visual elements. Did you think, “Huh, this is unfortunate. This is the only website available on this topic, guess I’m stuck here.” Probably not, right? More than likely, you spent a few seconds trying to figure out how to navigate the website and then moved on to a…
- How to Create Engaging Videography: An Introduction to Video Marketingby Ryan ScottQuestions answered in this post: How do I create marketing videos?What kinds of videos should I be creating? Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing. Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content. Think back to the last time you were on a website with a video. Did you click on the video and watch it all the…
- How to Optimize Your Website: An Introduction to SEOby Viraj ShahQuestions answered in this post: What is Search Engine Optimization? How Do I Optimize My Website? Reflect on the last time you searched something on Google. You most likely clicked a link on the first page, right? Statistically, 90% of users click a link on the first results page for any given query they have. But with over two billion registered webpages, how do you distinguish your site as one that should make the front page. The answer, SEO. Search-Engine Optimization (SEO) is the process of improving your sites visibility on search engines (such as Google) by strategically creating your website using specific…
- How to Grow Your Business: An Introduction to Social Media Marketingby Nova Digital StrategyQuestions answered in this post: Where should I start with social media marketing?What platforms should I use? So you’ve started your business and you know you should be on social media, but you have no idea where to start. Here you’ll find out how to choose your first platform, what to post, and when. First, you need to choose a platform. It is unrealistic to grow a large, engaged following on many platforms at the same time, so pick one to start. Think about your business and your customer base: does your product lend well to images? Consider Instagram. Does…
Topics
Email Campaigns Logo Design SEO Social Media Videography Web Design
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