How to Effectively Brand Your Company: An Introduction to Brand Architecture
Questions answered in this post What is branding? How do I construct a brand that functions throughout different aspects of my company? Starting a new company? Adding a new product or service? Your brand is your customers’ first impression of you, your company, and your vision. An effective brand conveys not only what your company does, but who you are and what you value. The most pivotal component of branding is consistency; make sure that every product, service, or item your company has contains the elements that comprise your brand. Yet before you are able to implement your branding strategy, you need to actually create it. There are five principal steps to constructing an effective branding suite that will help grow and sustain your company: Select your color scheme Color influences 85% of consumers’ purchase decisions so selecting enticing colors is highly important. Start by researching colors effective within your…
How to Establish Brand Recognition: An Introduction to Logo Design
Questions answered in this post How do I design a logo?Why is a logo important? Starting a new company? Rebranding your idea? A well-designed and catchy logo is fundamental to a successful venture. A strong logo design will be memorable, unique, and develop your loyal consumer base that stimulates growth. Recognize these logos? Without a single letter, these images immediately remind you of the company they belong to, inform you of the products they offer, and drive you to buy their goods. Therein lies the power of a logo: a single image that communicates the mission and purpose of a brand. But how do you design a memorable logo? There are 5 major steps to logo design. Determine what industry your company falls under Research items related to your company that could be cleverly integrated into the logo Identify your mission and values, and research a color scheme that reflects…