How to Create Engaging Videography: An Introduction to Video Marketing
Questions answered in this post: How do I create marketing videos?What kinds of videos should I be creating? Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing. Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content. Think back to the last time you were on a website with a video. Did you click on the video and watch it all the way through? Did you spend at least a little time engaging with it? This is the ultimate goal of video marketing: getting users to engage with your platform. Videography is an important strategy for marketing as it has 5 main benefits for you and your business: increased ROI, stronger engagement,…