How to Design Email Campaigns: An Introduction to Email Marketing
Questions answered in this post: Where do I start with email marketing? How often should I send emails? How do you design email campaigns? Email marketing can be intimidating, and with the advent of social media, you may wonder why it’s important. However, when done well, email marketing can provide an unparalleled route to customer’s eyes. Open rates may vary, but you can nearly guarantee that the people you send it to will at least see the headline. And it’s cost effective- for every $1 spent you get an average return of $42. Although it may seem complicated, there are a few simple steps to get started: 1) Choose a platform 2) Design your emails 3) Grow your list Choosing a Platform There are many different platforms for email marketing, which are all fairly similar. Which platform you choose depends on the KPIs you want to track, how much you budget…
How to Grow Your Business: An Introduction to Social Media Marketing
Questions answered in this post: Where should I start with social media marketing?What platforms should I use? So you’ve started your business and you know you should be on social media, but you have no idea where to start. Here you’ll find out how to choose your first platform, what to post, and when. First, you need to choose a platform. It is unrealistic to grow a large, engaged following on many platforms at the same time, so pick one to start. Think about your business and your customer base: does your product lend well to images? Consider Instagram. Does your customer base like frequent updates? Twitter. Are you marketing to Gen Z? TikTok. Millennials and older? Facebook. Is your business B2B? LinkedIn. Often you can pick two, but we recommend no more than that. Once you grow a large enough audience on one platform, you can use that momentum…