How to Optimize Your Website: An Introduction to SEO
Questions answered in this post: What is Search Engine Optimization? How Do I Optimize My Website? Reflect on the last time you searched something on Google. You most likely clicked a link on the first page, right? Statistically, 90% of users click a link on the first results page for any given query they have. But with over two billion registered webpages, how do you distinguish your site as one that should make the front page. The answer, SEO. Search-Engine Optimization (SEO) is the process of improving your sites visibility on search engines (such as Google) by strategically creating your website using specific keywords, links, and phrases that attract visitors. The primary components of any search engine’s results algorithm—the method it uses to rank which sites appear first on the results page—are how much traffic each site gets, and the average time each user spends on the page. Thus, when considering how to…
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