Questions answered in this post:
How do I create marketing videos?
What kinds of videos should I be creating?
Recently started a business? Wondering what marketing strategies you should employ? Consider video marketing.
Let’s start at the beginning–what is video marketing? At its most basic level, it is using videos to increase engagement on websites and social media channels. It can be used for search-engine-optimization, creating a brand, advertising a specific product, or even educational content.
Think back to the last time you were on a website with a video. Did you click on the video and watch it all the way through? Did you spend at least a little time engaging with it? This is the ultimate goal of video marketing: getting users to engage with your platform.
Videography is an important strategy for marketing as it has 5 main benefits for you and your business: increased ROI, stronger engagement, higher search engine ranking, increased conversion rates, and brand awareness.
Increased ROI
Utilizing video marketing to the best of your ability can strongly impact how well your business thrives. 51% of marketing professionals say that for the best return on investment, you should be creating video content above all else.
Stronger Engagement
Having a video readily accessible for your audience increases their engagement with your business. Studies have found that 4 times as many consumers would rather watch a video about a product than read about it. On top of this, 25% of consumers will lose interest in a business if they don’t have a video.
Higher Search Engine Ranking
For over 15 years, Google has been strongly encouraging the use of video content. Video content is placed as one of the higher rankings for SEO, and can help your website or platform obtain higher search engine rankings. On top of this, 87% of video marketing professionals show that video has increased traffic to their website. So, by creating these videos, and increasing your search engine ranking, you are driving traffic to your website or platform.
Increased Conversion Rates
Using videos on a landing page alone can increase the conversion rate by 80%. And compared to those who don’t use videos on their website, the conversion rate has a difference of almost 2%. Additionally, viewers will retain 95% of a message that they hear or see in a video compared to only 10% when reading it in a text format.
Brand Awareness
Brand Awareness is important to maintain an audience. You want your audience to know you as well as your business, so that you can keep them engaged on the topic of your choice. Branded video content can help. 54% of consumers want to see more video from a brand or business they support, and 43% of respondents say that branded video is the most memorable type of content shared.
Tips for Your Videos
You may think that a formal video will best suit your business, but in reality, a casual tone and genuine feel will be more engaging to an audience and help increase your conversion rates. Specifically, you can talk to your viewer and make it personalized to them. This way you can connect with them as an individual.
As you may know, long marketing videos can drag on and actually have a negative impact. Therefore, the ideal video will be short and contain quick and sweet content. This will keep your viewer engaged.
Moreover, as previously mentioned, these videos can increase your search engine optimization and ranking. You want to make sure that when you create these videos you optimize them with tags, descriptions, and transcripts. This can be done easily if you include closed captioning or short texts in videos. This is important because about 85% of Facebook videos are watched without sound. Statistics on other platforms reflect this number simply because sound can be distracting or disruptive in the wrong environment. Thus, accounting for this with text or closed captioning can make a world of difference for your viewers.
Lastly, make sure to prioritize the first 10 seconds of your video. This is the point of the video that determines whether your viewer stays engaged. If the first 10 seconds are not engaging, your viewer may choose to take their time elsewhere, antithetical to the purpose of the video.
Conclusion
Video marketing is an important tool that you can use to increase your brand awareness and create a stronger connection with your clientele. Using the aforementioned steps to start your videography campaign can substantially impact your business and help it grow.
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