How to Design Email Campaigns: An Introduction to Email Marketing
Questions answered in this post: Where do I start with email marketing? How often should I send emails? How do you design email campaigns? Email marketing can be intimidating, and with the advent of social media, you may wonder why it’s important. However, when done well, email marketing can provide an unparalleled route to customer’s eyes. Open rates may vary, but you can nearly guarantee that the people you send it to will at least see the headline. And it’s cost effective- for every $1 spent you get an average return of $42. Although it may seem complicated, there are a few simple steps to get started: 1) Choose a platform 2) Design your emails 3) Grow your list Choosing a Platform There are many different platforms for email marketing, which are all fairly similar. Which platform you choose depends on the KPIs you want to track, how much you budget…